Linkiesta Magazine


Released: September, 2023 - ongoing

Company: Linkiesta Media

Art Director: Giovanni Cavalleri (until December, 2023) - Lorenzo Frosi (ongoing)

Work: editorial project, layout design
& art/photo research for magazine

With: Nello Alfonso Marotta

In September 2023, I joined the Milan-based newspaper Linkiesta, working specifically within its publishing house and design studio of the same name, now known as Studio Franco. When I joined, I was the only in-house designer, working under the art direction of the design studio Paper Paper, led by Giovanni Cavalleri and Cecilia Bianchini.

Alongside a variety of projects — primarily editorial work and visual communication for events organised by Linkiesta and its vertical publications, particularly Gastronomika and Greenkiesta — I also began designing and laying out Linkiesta Magazine, the newspaper’s quarterly publication, originally developed in collaboration with the The New York Times.

What initially began as editorial layout work gradually evolved into a broader involvement in editorial design. Following the arrival of a new art director, I had the opportunity to develop new layout systems and visual approaches, becoming increasingly engaged in the conception and design of the publication itself.

Salone del Mobile.Milano
Annual Report 2024


Released: November - December, 2025

Company: Linkiesta Media

Work: editorial project, layout design, art direction

With: Nello Alfonso Marotta, Lorenzo Frosi,
Elisa Puglielli

The Salone Internazionale del Mobile is the leading international event for the furniture and design industry, held annually in Milan each April. To mark its 60th anniversary, we were commissioned by the Salone itself, in collaboration with the Department of Design at the Politecnico di Milano, to produce the 2024 annual report.

The project involved the complex task
of synthesising an entire year of activities, gathering contributions from multiple sources, and developing a visual system capable of coherently organising texts, photographs, infographics, and maps.
One of the principal challenges was
the exceptionally tight schedule: the volume was conceived, designed, and delivered within just six weeks from the initial commission.

For this project, I developed the visual identity for the publication and designed the layout for several sections of the book.

LK Etc


Released: September, 2025 - ongoing

Company: Linkiesta Media + Paper Paper studio

Art Director: Giovanni Cavalleri, Cecilia Bianchini

Head of design: Lorenzo Frosi

Work: editorial project, layout design
& art/photo research for magazine

With: Nello Alfonso Marotta

Linkiesta Etc is the quarterly magazine of Linkiesta group, dedicated to lifestyle, fashion, design, art, and culture.

Conceived as a collectible coffee-table magazine,
it is published in a B5 format (215 × 275 mm)
and comprises more than 150 pages printed
on a selection of high-quality coated and uncoated papers. Each issue combines extensive photographic essays with illustrated features developed in dialogue with the editorial content.

Until summer 2025, the magazine was produced entirely by the Milan-based studio Paper Paper. From September 2025 onwards, I began collaborating with the studio, initially working on editorial layouts. Over time, my role expanded to include the development of new layout systems, editorial design solutions, and iconographic research for the magazine’s articles.

Wired Italy


Released: April - July, 2021

Design studio: Pitis e Associati

Art Director: Massimo Pitis

Client: Wired Italy

Work: editorial project, layout design
& art research for magazine issues n.97, n.98

With: Matteo Benetti

Between April and July 2021, I did my curricular internship at the design studio Pitis e Associati. The main client I had the pleasure of working for was Wired Italia (directed by Federico Ferrazza), and in particular the print magazine. Starting from the theme of issue 97 and through issue 98, together with editorial designer Matteo Benetti and under the guidance of art director Massimo Pitis, we chose the entire graphic layout: the magazine in fact has the peculiarity of completely changing its graphic layout for each issue according to the theme. After setting up the layout, my job in particular was to read the issue and propose to the editorial staff, for each article, an illustration or photograph appropriate for the opening pages of the article. I then carried out a search for contemporary artists/illustrators/photographers and in some cases commissioned works directly from the artists, as can be seen in the following photos in the article on conspiracy history with cartoons by illustrator Marco scuto.

Wireframe Magazine


Released: March - June, 2020 (University project)

Course: Laboratory of Design of Artifacts and Complex Systems - Politecnico di Milano

Teachers: Elena Caratti, Sergio Menichelli

Work: editorial project: creation of a magazine and complete production of an issue

Group members: Elena Buttolo, Francesca Fincato, Marta Monti, Federico Pozzi

Wireframe is a "social themed magazine". What is proposed in these pages is not a form to solve that discomfort coming from an overload of information or to be able to bear it without succumbing, but a method that outlines page after page. An attempt to bring everything to a disposal and calm in order to mature a critical and stable judgment. In fact, the very structure of the magazine, in the order of the presentation of its contents and sections, illustrates a method for building a critical point of view on reality. Each article is like a piece, a small line that collaborates to form a Wireframe, a solid and rigorous framework on which it is possible to build and build. This skeleton constitutes the foundation on which it is possible to try to have a clarity; a tool to orient oneself in all this sea of information. Starting from the awareness of the problem, in this case of digital information, Wireframe proposes virtuous cases of men who, faced with an overload, have managed to change it into something positive, to exploit it and live with it. The same young editorial crew here proposes what she her- self first of all tries to live in order not to suffocate in this storm of information: what is needed is therefore to find her own way, to find her own Wireframe, her own framework on which to build, in such a big world where otherwise it would be easy to get lost.