Duesemberg rebranding

Released: December, 2017
Work: branding project, how to revive a dead brand?
Course: Metaprogetto Laboratory
Teachers: Paolo Ciuccarelli, Fabrizio Piccolini

Duesenberg is the American Brand of luxury cars chosen by our group for the Metaproject Workshop. The aim of the course was to take a dead brand and and give it a new lease of life by understanding the market today regardless of the product distributed, therefore studying the communication method that this "identity” would use today. Starting from an analysis of the legacy and the Brand Strategy, the new identity was mediated through different means such as a magazine, a proprietary website or some social accounts.